Want your pickleball members to keep coming back month after month? At Johns Design & Consulting (JDC), we've found that strategic pickleball facility emails are key to maintaining member engagement and retention.
Here are the three emails every facility should send to their members each month.
Email #1: The Monthly Program Guide
More than just a calendar, this email drives revenue and engagement by keeping your members informed about upcoming opportunities. Your monthly program guide should feature:
Upcoming clinics and skill development programs
Special events and tournaments
New member introduction sessions
League play opportunities and rankings
Early registration deadlines and member-only perks
Clear registration instructions with direct links
Make registration effortless by including links that open in your members' PodPlay app. When members are already logged in and can register with just a couple clicks, they're much more likely to sign up.
Many facilities make the mistake of burying important program information in their booking app or on their website. A dedicated monthly email ensures members never miss an opportunity to participate.
Email #2: Community Spotlight
Building connections is what makes pickleball special. Use this monthly email to showcase your facility's culture and celebrate your members' achievements. Some ideas to include are:
Member achievements and milestones
Tournament results and photos
Player profiles and success stories
Instructor tips and strategy insights
Recaps and photos from past events
When members see themselves and their friends featured, they're more likely to read and share the content and feel connected to their pickleball community.
Email #3: Investment & Growth Updates
Use this email to keep members excited about how you're investing in their experience–both in the facility itself and in the people who make it special. Share progress on:
Equipment upgrades and tech enhancements
Court surface and lighting updates
Staff training achievements and certifications
New instructor bios and specialties
Member feedback implementation
Members care just as much about who's teaching their clinics as they do about the courts they're playing on. Highlighting staff development, like new RPO coaching certifications or specialized training, shows you're committed to providing top-tier instruction alongside great facilities.
Tips for Email Success
Keep a Consistent Schedule
Send emails on the same days each month & spaced for steady engagement
Example: Community Spotlight on the 10th, Facility Updates on the 15th, Program Guide on the 25th
Consider timing around peak play periods
Example: Send Program Guide before the upcoming month's registration window opens
Use Clear Subject Lines
Make the email type immediately identifiable
Example: "Westside Pickleball - March 2025 Program Guide"
Include action words for urgency
Example: "Register Now: March Skills Clinics Filling Fast"
Lead with value
Example: "Member Spotlight: Local Team Wins Gold + Tournament Photos"
Optimize for Mobile
Format for phone screens
Example: Single-column layout, 16pt minimum font size
Break up content with headers
Example: "⚡ UPCOMING EVENTS" | "🏆 TOURNAMENT NEWS" | "💪 SKILLS CLINICS"
Make CTAs thumb-friendly
Example: Large, centered buttons saying "TAP TO REGISTER NOW"
Keep paragraphs to 2-3 lines maximum
Make Email Marketing Easier
The good news is that you don't have to worry about creating these emails from scratch!
JDC clients receive 12 months of marketing support, including proven pickleball facility email templates designed specifically for the unique needs of pickleball clubs. We'll show you exactly how to craft an email strategy that keeps your members excited and engaged, month after month.
Ready to elevate your member communication strategy? Contact JDC today to learn how our facility development and operations support can help your pickleball business thrive!
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